Employer needs
Our mission
It is our mission at the IBHA to ensure employability of our graduates.
Employers within the beauty industry feel it is important for newly qualified therapists to be 'salon-ready'. It is important for the client not to feel rushed or stressed and it is essential for the therapist to learn salon etiquette and manage time effectively.
Our training academy will provide students with firsthand experience of how to manage time effectively and the correct etiquette to provide the client with an outstanding service.
With the unprecedented salon integration students will gain realistic therapy experience, exposure to current trends, retailing, reception and management skills.
What employers want
Many industry employers want to recruit therapists who have a real sense of commercialism and emotional intelligence. We deliver courses which help fully prepare students, so employers have a workforce who can:
work unsupervised in a busy salon environment
deliver commercial standard treatments
be confident with discerning clients
be credible with mature clients
address the needs and exceed client expectations
develop customer loyalty
fill diary columns with rebooks and recommendations
meet commercial time frames
up sell
merchandise and retail with ease
be aware of marketing opportunities
be progressive, responsible and potential management material